Fred Meyer Jewelers

Project info

Fred Meyer Jewelers is a national retail brand with over 250 stores. I helped modernize its image by creating a unified visual system across retail, digital, and internal communication. One highlight of the project was The Winning Way infographic—a visual playbook that translated the company’s mission, vision, and values into a clear and motivating framework for employees. The work focused on clarity, modularity, and storytelling, ensuring the brand spoke consistently across every touchpoint.